Simplenews: Newsletter Module for Drupal

April 27, 2009

We use the Drupal module Simplenews for sending out our monthly OxygenTank newsletters.
If you are considering e-mail campaign using the any newsletter module, make sure to read this guide to learn about How Spam Filters Think.

Administration and Newsletter Creation Using Simplenews
Compatible with the Drupal Taxonomy module, Simplenews makes a ‘newsletter’ category of content to allow author newsletter issues. Content in this category is sent as email (a configurable cron is available for large, >500, message sets), in addition to publishing it on the hosted site.

Features:

  • Test newsletters issues can be sent to a mailing list prior to the final issue.
  • Newsletter issues can be looked at filtered by newsletter, draft or send status
  • Logged in users are able to manage their newsletter subscriptions through account settings.
  • Newsletters can be sent as plain text or HTML. HTML formatted newsletters require the Mime Mail module.
  • Subscription list can be filtered based on newsletter
  • Subscription list management between newsletters is also available.

Statistics Monitoring
Since our initial efforts we have been quite eager to find out how effective our newsletter issues have been and was looking for options to figure out open rates, click-through rates, click-to-open rates (CTOR) etc.
Just realized that there’s a couple of Drupal modules that perform related tasks:

  1. Simplenews Statistics – gather newsletter statistics such as open rate and click-through rates (CTR)
  2. Simplenews Analytics – adds Google Analytics tags to links in all Simplenews emails

Additionally, it of course is free and open source.

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One Response to “Simplenews: Newsletter Module for Drupal”

  1. Martin Says:

    I’ve been using Simplenews and that works fine but it’s dependence on Mimemail for sending html emails seems to be flawed. Hotmails web client doesn’t work just shows up as plain text… Can this be confirmed?


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