Archive for November, 2008

To Be Near You, (Is) To Be Free.

November 29, 2008

We are sailing, we are sailing,
Home again cross the sea.
We are sailing stormy waters,
To be with you, who can say.

Evelyn decorated our front door to welcome the season.
Its the magical world a child creates. Merry X’mas my pretty girl.


Collaboration Web 2.0!

November 27, 2008

Martha is expected to be out tomorrow!! Keep watching the WSO2’s developer portal space for the arrival of new project home pages and download pages Martha brings.

Martha is not alone in news at Oxygen Tank community this month! We are also busy working on an e-book to tell our Carbon story, WSO2’s newest brain child.

No one can tell the story of Carbon better than Samisa Abeysinghe, WSO2’s Director Engineering.
With directions from both Samisa and Paul (WSO2 CTO), we’ve already drawn the sketches for the Carbon e-book and expect to have it out sometime early December.
(image credits: FacileLogin)
WSO2 Carbon tells the story of componentization of middleware, to create a platform that aggregates all infrastructure components in lego-style, that empowers the user build an SOA of his choice.

More hints on Carbon, in picture form, is also available here. (that’s collaboration Web 2.0!)
A Webinar and a podcast in anticipation of WSO2 Carbon, is also expected out soon. Be prepared!

.. in the Home Stretch.

November 23, 2008

Martha is about all grown up!

Already being dressed up in our test servers, Martha is planned to be made available on production servers by the end of the coming week. Yay..
What Martha brings to the table:

  1. Web 2.0 look and feel to keep the user engaged.
  2. Effective classification of project resources under Get Started, Get Help and Get Connected
  3. Easy access to support and training resources on the same page

All this, together with premium quality download pages is made available to provide the ultimate download experience for the end user. Backed by a template module that auto-generates both project home pages and download pages, Martha is determined to make the Carbon experience an even better one!

The Waking – Theodore Roethke

November 23, 2008

I wake to sleep, and take my waking slow.
I feel my fate in what I cannot fear.
I learn by going where I have to go.

We think by feeling. What is there to know?
I hear my being dance from ear to ear.
I wake to sleep, and take my waking slow.

Of those so close beside me, which are you?
God bless the Ground! I shall walk softly there,
And learn by going where I have to go.

Light takes the Tree; but who can tell us how?
The lowly worm climbs up a winding stair;
I wake to sleep, and take my waking slow.

Great Nature has another thing to do
To you and me, so take the lively air,
And, lovely, learn by going where to go.

This shaking keeps me steady. I should know.
What falls away is always. And is near.
I wake to sleep, and take my waking slow.
I learn by going where I have to go.

Note: Mia Farrow titled her autobiography from the poem’s phrase ‘What Falls Away’. According to her own account, her life has been a series of damaging incidents and rude awakenings.

Inside Drucker’s Brain

November 23, 2008

Peter Ferdinand Drucker, widely considered the world’s most influential expert on management, discounted the command and control notion to management and was once quoted ‘Rank does not confer privilege or give power. It imposes responsibility’.

With ‘All Development, Self Development’, upon his death in 2005 at the age of 95, the Washington Post credited Drucker for influencing “Winston Churchill, Bill Gates, Jack Welch and the Japanese business establishment.”

I Loved Her First

November 21, 2008

Open Source Software Development – Innovation Through Collaboration

November 19, 2008

Collaborative-technology riding upon open standards ensures interoperability. Interoperability gives control of the software, back to the user. Thus unleashing vendor lock-in. Interoperability gives choice. Consumers love choice as with it comes freedom.

-Most companies selling commodity products base their marketing strategies on building strong brands. These brands must stand for quality, consistency, and reliability.

– Successful business combines commodotization advantages such as massive economies-of-scale and interoperability with the strategic advantage of proprietary software which is brand loyalty.
Companies like Amazon demonstrates collaboration as the key to success. Riding upon network effects, it leverages the power of the community for better execution.

WSO2 Synergies: ESB and Registry

November 16, 2008

My colleague, Asanka Abeysinghe will conduct a Webinar on WSO2 Synergies: ESB and Registry Tuesday, November the 18th at 9a.m PST.

The Webinar, the first of a planned series, will cover details of the WSO2 ESB and the WSO2 Registry, and how these two technologies can collaborate to achieve goals such as centralized configuration and control of a mediation network, automatic run-time enforcement of design-time policies, and business activity monitoring.

Asanka Abeysinghe is a WSO2 architect, who focuses on vertical market capabilities including financial services. Asanka is also a committer of the Apache Software Foundation where he contributes to the Apache Synapse ESB project, upon which the WSO2 ESB is based.

How to Sell ANYTHING!

November 16, 2008

Marketing is a funnel. You could flip the funnel and give customers a megaphone. Just use social media to tap in to the potential. The marketing tunnel consists of influence, bread crumbs, shift behavior, find customer, warm up the funnel, measure.

Whenever we believe that something is a great deal, it is when our perceived value of the specific product is higher than the price charged for that product. Hence, marketing should work hard on pushing the perceived value of a product high and NOT just highlighting how much people are saving if they buy a product. It should not be assumed that the consumers will do the calculations themselves in order to find out the value of your product. It is the job of the marketing to do the homework, figure out the compelling value proposition and position the product right.

One of the most common approaches consumers take to understand the perceived value of your product is to compare yours against the others in the market space. Make your product more valuable than others as it is almost impossible to to succeed at anything, unless you know what you are competing against!

If your marketing is pedestrian in approach, it will hurt your business.

Reference: How to Sell ANYTHING

The Paradox of Ambient Awareness

November 15, 2008

Each little update is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.

The Japanese sociologist Mizuko Ito first noticed it with mobile phones: lovers who were working in different cities would send text messages back and forth all night — tiny updates like “enjoying a glass of wine now” or “watching TV while lying on the couch.” They were doing it partly because talking for hours on mobile phones isn’t very comfortable (or affordable). But they also discovered that the little Ping-Ponging messages felt even more intimate than a phone call.

“It’s an aggregate phenomenon,” Marc Davis, a chief scientist at Yahoo and former professor of information science at the University of California at Berkeley says. “No message is the single-most-important message. It is also why it can be extremely hard to understand the phenomenon until you’ve experienced it.

Is the growing popularity of online awareness a reaction to social isolation? The modern American disconnectedness that Robert Putnam explored in his book “Bowling Alone.”

The act of stopping several times a day to observe what you’re feeling or thinking can become, after weeks and weeks, a sort of philosophical act. It’s like the Greek dictum to “know thyself,” or the therapeutic concept of mindfulness. (Indeed, the question that floats eternally at the top of Twitter’s Web site — “What are you doing?” — can come to seem existentially freighted. What are you doing?)
In an age of awareness, perhaps the person you see most clearly is.. yourself.

Brave New World of Digital Intimacy